Ideally,who should define the problem in the marketing research process?
A)Entry-level employees
B)Middle managers
C)Always the CEO
D)Top Management

Question

Quizplus · Accepted Answer

Top management should define the problem in the marketing research process as they have a better understanding of the company's overall strategy and goals. They should be able to identify the specific information required to make informed decisions and achieve the desired outcomes. Additionally, top management has the authority and resources to allocate budget for the research project.

Ideally,who Should Define the Problem in the Marketing Research Process