The following items are all important for decision making but which one can be reliably measured and included on the balance sheet?
A) The value of employee's skills and abilities.
B) Internally generated goodwill.
C) The cost of bad publicity.
D) Identifiable intangible assets.

Question

Quizplus · Accepted Answer

Identifiable intangible assets can be reliably measured and included on the balance sheet, such as patents, copyrights, and trademarks. The value of employee's skills and abilities, internally generated goodwill, and the cost of bad publicity are all important for decision making but cannot be reliably measured and included on the balance sheet.

The Following Items Are All Important for Decision Making but Which