SCENARIO 6-1
Mackenzie,a sales representative for Alliance Ltd. ,is having trouble explaining the benefits of his product to potential customers.Mackenzie has thought about how he does things and is thinking that he should improve the way he communicates.He has decided to examine the communication process model and hopes it will help him.Currently,Mackenzie calls potential customers on the phone,and has a brief phone conversation with them,telling them what new products are available.He then sends them the products via ground transportation.His customers frequently return the products because they are not what they were expecting,or because the customers did not want them in the first place.

-Referring to SCENARIO 6-1,Mackenzie could improve his channel of communication by using a richer channel such as
A)online pictures.
B)videoconferencing.
C)formal reports.
D)email.
E)prerecorded descriptions of the products.

Question

SCENARIO 6-1
Mackenzie,a sales representative for Alliance Ltd. ,is having trouble explaining the benefits of his product to potential customers.Mackenzie has thought about how he does things and is thinking that he should improve the way he communicates.He has decided to examine the communication process model and hopes it will help him.Currently,Mackenzie calls potential customers on the phone,and has a brief phone conversation with them,telling them what new products are available.He then sends them the products via ground transportation.His customers frequently return the products because they are not what they were expecting,or because the customers did not want them in the first place.

-Referring to SCENARIO 6-1,Mackenzie could improve his channel of communication by using a richer channel such as
A)online pictures.
B)videoconferencing.
C)formal reports.
D)email.
E)prerecorded descriptions of the products.

Quizplus · Accepted Answer

Videoconferencing allows for a more interactive and visual communication experience for Mackenzie and his potential customers. It allows him to show and explain the products in more detail, and also allows for any questions or concerns to be addressed in real-time. This can ultimately lead to a better understanding of the product and a higher likelihood of satisfied customers who will be less likely to return products.

SCENARIO 6-1 Mackenzie,a Sales Representative for Alliance Ltd. ,Is Having Trouble Explaining