Cognitive evaluation theory suggests that a large external reward can undermine the positive performance of an employee who is already highly motivated by intrinsic rewards.If this were the case,employees would likely explain their behaviour through the reward,instead of their own internal motivation.

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Cognitive evaluation theory proposes that external rewards, especially those that are seen as controlling, can decrease intrinsic motivation by shifting the employee's focus from internal factors to the external reward. Therefore, employees may attribute their behavior to the reward rather than their own internal motivation.

Cognitive Evaluation Theory Suggests That a Large External Reward Can