Jason's Burgers, a famous diner, recently started taking orders online to reduce the customer wait time. This arrangement was perfect for busy office workers who frequented the place, and the sales went up considerably. Jason's Burgers attempted to ________.
A)reduce costs
B)raise barriers to market entry
C)establish alliances
D)lock in customers

Question

Quizplus · Accepted Answer

By offering online ordering, Jason's Burgers is trying to lock in customers by providing convenience and reducing wait times, making it more likely that customers will return.

Jason's Burgers, a Famous Diner, Recently Started Taking Orders Online