Which phase of the customer life cycle focuses on increasing the value of existing customers by selling them more product?
A)marketing
B)customer acquisition
C)relationship management
D)loss/churn

Question

Quizplus · Accepted Answer

Relationship management focuses on nurturing and retaining existing customers by providing them with exceptional service and offering them additional products or services that meet their needs. This can result in increased customer satisfaction and loyalty, and ultimately lead to higher revenue and profitability for the company.

Which Phase of the Customer Life Cycle Focuses on Increasing