RFM analysis is used to analyze and rank customers according to their ________.
A)purchasing patterns
B)propensity to respond to marketing stimulus
C)socio-economic status
D)motivation and needs

Question

Quizplus · Accepted Answer

RFM analysis is a customer segmentation technique that categorizes customers based on their purchasing patterns. RFM stands for Recency (how recently they made a purchase), Frequency (how often they make purchases), and Monetary (how much they spend). This information can then be used to create targeted marketing campaigns aimed at specific customer segments.

RFM Analysis Is Used to Analyze and Rank Customers According