Which Balanced Scorecard perspective defines the customer and market segments in which the business unit will compete?
A) the process perspective
B) the financial perspective
C) the customer perspective
D) the learning and growth perspective

Question

Quizplus · Accepted Answer

The customer perspective of the Balanced Scorecard is dedicated to defining the customer and market segments that the business unit will compete in. This perspective takes into account customer needs, expectations, and satisfaction to ensure the organization is meeting its strategic goals. The other perspectives include the financial perspective, which focuses on financial performance measures; the process perspective, which tracks the internal processes that drive business results; and the learning and growth perspective, which evaluates the organization's capacity for innovation and improvement.

Which Balanced Scorecard Perspective Defines the Customer and Market Segments