Which term refers to the progress of new products through the stages of conception, introduction into the market, growth, maturity, decline, and eventual withdrawal from a market?
A) product life cycle
B) value chain analysis
C) strategic positioning
D) continuous improvement

Question

Quizplus · Accepted Answer

The term that refers to the progress of new products through the stages of conception, introduction into the market, growth, maturity, decline, and eventual withdrawal from a market is product life cycle. Value chain analysis refers to the process of analyzing the activities that add value to a product or service. Strategic positioning refers to the process of identifying and targeting specific markets or segments that a company can serve effectively. Continuous improvement refers to the ongoing process of making incremental improvements to a product or service.

Which Term Refers to the Progress of New Products Through