____ may explain why publishers are more likely to publish a children's book by a recognizable celebrity like Katie Couric than to consider a beautifully illustrated and written book by an unknown author.
A) A need to optimize
B) A need to control the market
C) Synergy
D) Bounded rationality
E) Equifinality

Question

Quizplus · Accepted Answer

Bounded rationality refers to the cognitive limitation of individuals to process and analyze all available information when making decisions. Publishers may prioritize books by recognizable celebrities because it is a simpler and quicker decision-making process compared to carefully considering works by unknown authors.

____ May Explain Why Publishers Are More Likely to Publish