Google bought YouTube even though it operated at a loss.The business strategy for YouTube is ____.
A) valid
B) deliberate
C) reliable
D) emergent
E) synergistic

Question

Quizplus · Accepted Answer

An emergent strategy is one that develops over time in an organization in the absence of a specific mission and goals, or despite a mission and goals. Google's acquisition of YouTube, despite its initial losses, reflects an emergent strategy as they adapted to the evolving digital landscape and recognized the potential for future growth and integration with their existing services.

Google Bought YouTube Even Though It Operated at a Loss