The ____ is the extent to which new competitors can easily enter a market or market segment.
A) threat of substitute products
B) threat of new entrants
C) threat of hostile takeover
D) power of competitors
E) competitor overload

Question

Quizplus · Accepted Answer

The threat of new entrants measures the ease with which new competitors can enter a particular market or industry. A high barrier to entry would represent a low threat of new entrants, while a low barrier to entry would represent a high threat of new entrants.

The ____ Is the Extent to Which New Competitors Can