Which of the following are not applications of regression analysis in marketing research:
A) Determining the relative influence of individual satisfaction elements on overall satisfaction
B) Determining which variables are predictive of sales of a particular product or service
C) Estimating the effects of various marketing mix variables on sales or market share
D) Comparing the effect of one variable on another
E) All are applications of regression analysis

Question

Quizplus · Accepted Answer

Regression analysis is used to determine the relationship between a dependent variable and one or more independent variables. It is not used to compare the effect of one variable on another.

Which of the Following Are Not Applications of Regression Analysis