Convenience samples should not be used in marketing research.
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Q41: A researcher is developing a body of
Q42: The key to making accurate predictions about
Q43: Simple random samples require a detailed listing
Q44: Researchers prefer simple random samples to stratified
Q45: There are four types of probability sampling
Q47: Developing an appropriate sampling frame is often
Q48: When and why does sampling error occur?
Q49: From the standpoint of statistical efficiency,cluster samples
Q50: The final step in the sampling process
Q51: Increasingly researchers are turning to methodologies that
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