In marketing research,it is always preferable to take a census rather than a sample of the population under study.

Question

Quizplus · Accepted Answer

Taking a census of the entire population under study may not always be feasible due to time, cost, and resource constraints. Instead, a sample of the population is often taken, which can still provide accurate insights and conclusions about the overall population if chosen and analyzed properly.

In Marketing Research,it Is Always Preferable to Take a Census