In the marketing research process,the questionnaire precedes survey objectives and comes after data analysis.
Correct Answer:
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Q16: What type of question is the following?
Q17: Which of the following is not characteristic
Q18: Which of the following is not specifically
Q19: Which type of question does not allow
Q20: Going through each question to ensure that
Q22: Once the questionnaire has been designed and
Q23: _ is achieved by avoiding ambiguous terminology,using
Q24: Which of the following types of questions
Q25: It is important for surveys to include
Q26: The pretest of a questionnaire would not
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