Which of the following types of questions would have the highest cost associated with its interpretation and tabulation?
A) open ended
B) dichotomous
C) multiple choice
D) scaled response
E) The cost would be equal for all.
Correct Answer:
Verified
Q19: Which type of question does not allow
Q20: Going through each question to ensure that
Q21: In the marketing research process,the questionnaire precedes
Q22: Once the questionnaire has been designed and
Q23: _ is achieved by avoiding ambiguous terminology,using
Q25: It is important for surveys to include
Q26: The pretest of a questionnaire would not
Q27: Which of the following would not be
Q28: Questions that are sensitive and may embarrass
Q29: In the questionnaire design process,what is the
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