Which of the following questions potentially biases the respondents?
A)"We are conducting a study concerning the high quality of First National Bank services"
B)"Do you shop at a lower class store like Wal-Mart?"
C)"How satisfied are you with McDonald's food quality and location?"
D)(a)and (b)
E)all of the above

Question

Quizplus · Accepted Answer

Questions A and B potentially bias the respondents because they are leading questions. A leading question is a question that suggests the answer that the researcher wants the respondent to give. For example, question A suggests that the respondent should agree that First National Bank services are of high quality. Question B suggests that the respondent should agree that Wal-Mart is a lower class store.

Which of the Following Questions Potentially Biases the Respondents