Test marketing sounds like a natural step in the progression of a product through the product development process.However,there are some risks associated with conducting test markets.Hence,what are the 4 factors that should be taken into account in determining whether or not to conduct a test market?

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The Answer of Test marketing sounds like a natural step in the progression of a product through the product development process.However,there are some risks associated with conducting test markets.Hence,what are the 4 factors that should be taken into account in determining whether or not to conduct a test market?

Test Marketing Sounds Like a Natural Step in the Progression