A market research project is engaged to determine whether price points for Apple's iPads should change with the release of the new model. The researcher decides to expose control groups to three separate prices and records the sales made at each of those price points. Which variable in this scenario is the treatment variable?
A) control group
B) product bias
C) price
D) none of the above

Question

Quizplus · Accepted Answer

The treatment variable is the price, as different groups are exposed to different price points to determine if it affects their buying behavior.

A Market Research Project Is Engaged to Determine Whether Price