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If a Television Network Wants to Know If a Series

Question 17

Multiple Choice

If a television network wants to know if a series appeals to their desired demographic of 18 to 24 year old males, what type of focus group would they benefit from?


A) Single college males, ages 18 to 22
B) Single males ages 18 to 24, whether enrolled in college or not
C) Single and involved males ages 18 to 24
D) An age demographic that also includes a cross-section of other demographic factors such as location and education

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