A limitation of focus groups is:
A)the need for multivariate statistical expertise.
B)the length of time they take to implement.
C)the lack of representation of the population of interest.
D)none of the above

Question

Quizplus · Accepted Answer

Focus groups can often be biased as they involve a small, selected group of participants which may not necessarily represent the population of interest. Therefore, this limitation could compromise the validity and generalizability of the study's results. Choice A is incorrect because multivariate statistical expertise is not necessarily required for conducting focus groups, although it may be useful in data analysis. Choice B is also incorrect because while focus groups may take time to conduct, they are generally quicker than other data collection methods such as individual interviews or surveys.

A Limitation of Focus Groups Is