How do researchers prevent "professional" respondents from participating in focus groups?
A)selecting a good moderator
B)combining qualitative with quantitative research
C)creating a discussion guide
D)pre-screening respondents
E)none of the above

Question

Quizplus · Accepted Answer

Pre-screening respondents can help researchers identify and exclude those who may have participated in multiple focus groups or have a history of being paid to participate in market research, also known as "professional" respondents. This helps ensure that the participants are representative of the target population and will provide genuine feedback. The other options listed may also be helpful in conducting effective focus groups, but they do not specifically address the issue of professional respondents.

How Do Researchers Prevent "Professional" Respondents from Participating in Focus