Which of the following is the primary reason or underlying rationale for conducting focus groups?
A)allow for individualized analysis
B)able to provide more precision than quantitative studies
C)interaction among group members
D)ambiance of the focus group promotes direct questioning
E)none of the above

Question

Quizplus · Accepted Answer

The primary reason for conducting focus groups is to facilitate interaction among group members, which can allow for a deeper understanding of their attitudes, beliefs, and behaviors. Focus groups also provide an opportunity for participants to respond to each other's ideas, which can generate new perspectives and insights. Individualized analysis is not typically a focus of these group discussions, as the goal is to gather collective data rather than individual data. While focus groups may be able to provide more qualitative data than quantitative studies, this is not the primary reason for their use. Lastly, the ambiance of the focus group may or may not promote direct questioning, depending on various factors such as the facilitator's skills and the group dynamics.

Which of the Following Is the Primary Reason or Underlying