The most common type of qualitative marketing research is _______.
A)projective techniques
B)in-depth interviews
C)sentence completion
D)focus groups
E)none of the above

Question

Quizplus · Accepted Answer

Focus groups are the most common type of qualitative marketing research. They involve a group of participants who are asked open-ended questions in a group setting, allowing for discussion and interaction between participants. In contrast, projective techniques and sentence completion are individual methods of data collection, while in-depth interviews are more time-consuming and often more expensive.

The Most Common Type of Qualitative Marketing Research Is _______