The account segmentation approach to territory management is used to:
A) insure equal treatment of the firm's prospects.
B) prevent dependence on the 80/20 principle.
C) insure equal treatment of the firm's customers.
D) increase the profitability of the territory.
E) insure equal treatment of the firm's salespeople.

Question

Quizplus · Accepted Answer

The account segmentation approach to territory management is primarily used to increase the profitability of the territory by focusing on the most valuable customers or prospects.

The Account Segmentation Approach to Territory Management Is Used To