The second category of question in the SPIN approach is called the ________ question.
A) preamble
B) promotion
C) personal-touch
D) problem
E) product

Question

Quizplus · Accepted Answer

The second category of questions in the SPIN (Situation, Problem, Implication, Need-payoff) selling approach is called the "problem" question. These questions are designed to help identify and discuss the buyer's problems, issues, or dissatisfactions that the product or service can solve.

The Second Category of Question in the SPIN Approach Is