In the communication process, the information conveyed by the salesperson to the prospect during the sales presentation is called:
A) the source context.
B) encoding.
C) the medium.
D) decoding.
E) the message.

Question

Quizplus · Accepted Answer

The information conveyed by the salesperson to the prospect during the sales presentation is referred to as "the message." This term is used to describe the actual content or information that the sender (in this case, the salesperson) wishes to communicate to the receiver (the prospect).

In the Communication Process, the Information Conveyed by the Salesperson