Market-driven standards are more appropriate for products
A) that are in the star and cash cow phases of the product cycle.
B) in a mature, commodity business.
C) manufactured in Japan but not Europe.
D) in a firm following a product differentiation strategy in a fast-growing, fast-changing business.

Question

Quizplus · Accepted Answer

Market-driven standards are suitable for products in a firm that follows a product differentiation strategy in a fast-growing and fast-changing business. Such businesses require constant innovation and differentiation to maintain their market position, making market-driven standards more appropriate. The other options do not necessarily require market-driven standards.

Market-Driven Standards Are More Appropriate for Products