The right objectives should be based on
I..analysis of the competition
II..strengths of the firm
A) only I
B) only II
C) either I or II
D) I and II

Question

Quizplus · Accepted Answer

The right objectives should be based on both the analysis of the competition and the strengths of the firm. By analyzing the competition, a firm can identify its relative position, its competitors' strengths and weaknesses, and opportunities for differentiation. By identifying its own strengths, a firm can leverage them to gain a competitive advantage and achieve its objectives. Therefore, both factors are necessary for setting effective objectives.

The Right Objectives Should Be Based on