Sue Taylor, Director of Global Industrial Sales, is concerned by a deteriorating sales trend.Specifically, the number of industrial customers is stable at 1,500, but they are purchasing less each year.She orders her staff to search for causes of the downward trend by surveying all 1,500 industrial customers.One question on the survey asked the customers: "How many people does your company employ?" The measurement level for this question is ___.
A)interval level
B)ordinal level
C)nominal level
D)relative level
E)ratio level

Question

Quizplus · Accepted Answer

The measurement level for the question "How many people does your company employ?" is ratio level because it involves a quantitative measure with a true zero point (i.e. a company with zero employees). This will allow for meaningful comparisons using ratios, such as calculating the average number of employees per customer or the percentage of employees in different size categories.

Sue Taylor, Director of Global Industrial Sales, Is Concerned by a Deteriorating