Which of the following is an example of the unit bias?
A) buying a second bottle of soda because the store has a "buy one, get one free" sale
B) adding more sugar to a cup of coffee because it is bitter
C) asking for a second helping of pasta
D) eating more chips in one sitting from a "jumbo" bag than a regular size bag

Question

Quizplus · Accepted Answer

The unit bias refers to our tendency to perceive a single unit of an item as the appropriate amount to consume or purchase. In the case of the jumbo bag of chips, we may be inclined to eat more chips in one sitting because we perceive the entire bag as a single unit, leading to overconsumption. Therefore, option D is an example of the unit bias. Options A, B, and C do not illustrate the unit bias concept.

Which of the Following Is an Example of the Unit