Customer life-cycle costs do not influence the prices a company can charge for its products.

Question

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Customer life-cycle costs are the total costs incurred by a company over the lifetime of a customer relationship. These costs include the costs of acquiring, serving, and retaining customers. While customer life-cycle costs can influence a company's pricing strategy, they do not directly determine the prices that a company can charge for its products.

Customer Life-Cycle Costs Do Not Influence the Prices a Company