When considering customer needs and wants,only financial measures can be used,since they are easily measured.

Question

Quizplus · Accepted Answer

Customer needs and wants cannot be solely measured by financial measures as they also involve aspects such as emotional satisfaction and personal values that cannot be monetized. Non-financial measures such as survey feedback and customer reviews can also provide insight into customer needs and wants.

When Considering Customer Needs and Wants,only Financial Measures Can Be