An example of a nonfinancial measure for customer satisfaction is ________.
A) average manufacturing time for key products
B) contribution margin
C) percentage of products that fail soon after delivery
D) time taken on machine repairs and costs incurred

Question

Quizplus · Accepted Answer

The percentage of products that fail soon after delivery is a measure of customer satisfaction, as customers are unlikely to be satisfied with a product that fails soon after purchase. The other options listed are financial measures or measures of operational efficiency, and do not directly relate to customer satisfaction.

An Example of a Nonfinancial Measure for Customer Satisfaction Is