An example of a nonfinancial measure for customer satisfaction is ________.
A) number of customer complaints
B) warranty claims
C) liability claims incurred to the company
D) rework costs due to inefficiency

Question

Quizplus · Accepted Answer

The number of customer complaints is a nonfinancial measure of customer satisfaction as it does not involve monetary values. It is a qualitative measurement that can help a company understand the level of satisfaction among its customers and identify areas of improvement. The other options- warranty claims, liability claims incurred to the company, and rework costs due to inefficiency- are financial measures.

An Example of a Nonfinancial Measure for Customer Satisfaction Is