When asked if they attend church services at least once a month,about 60 percent of Americans say they do.But when daily diaries of people's activities are examined,rates of church attendance are much lower.This problem of self-reporting of positive behaviors is known within sociology as:
A) guilt avoidance.
B) social desirability bias.
C) embarrassment avoidance.
D) normative adherence.

Question

Quizplus · Accepted Answer

Social desirability bias refers to the tendency for people to report what they believe to be socially acceptable or desirable behavior rather than their actual behavior. This can lead to over-reporting of positive behaviors like church attendance.

When Asked If They Attend Church Services at Least Once