The Philip Morris Company changed its name to Altria in an attempt to create a new:
A) brand of cigarettes.
B) defense against lawsuits.
C) social identity.
D) multinational company.

Question

Quizplus · Accepted Answer

The Philip Morris Company changed its name to Altria in an attempt to create a new social identity, distancing itself from the negative connotations associated with tobacco products and reflecting its broader focus on a variety of consumer goods.

The Philip Morris Company Changed Its Name to Altria in an Attempt