Which of the following lessons from the Bookmaster case study is FALSE?
A) Total customer processing time increases in the traditional bricks-and-mortar book value chain compared to an e-book value chain.
B) An advantage of the internet-based e-book value chain is convenience.
C) The nature of service encounters changed from the traditional bricks-and-mortar book value chain to an e-book value chain.
D) The carbon footprint for the total traditional bricks and mortar book value chain is less than for an e-book value chain.

Question

Quizplus · Accepted Answer

This lesson is false because studies have shown that the carbon footprint for the traditional bricks and mortar book value chain is actually higher than for an e-book value chain. Therefore, the correct lesson should be that the carbon footprint for the total traditional bricks and mortar book value chain is higher than for an e-book value chain.

Which of the Following Lessons from the Bookmaster Case Study