Building a House of Quality begins by identifying the:
A) competitive evaluation.
B) marketplace evaluation.
C) voice of the customer.
D) design of a customer benefit package.

Question

Quizplus · Accepted Answer

The first step in building a House of Quality is to identify the voice of the customer (VOC), which involves understanding the needs, wants, and expectations of the customer. This information is essential in developing a product or service that meets or exceeds customer expectations. The other options (competitive evaluation, marketplace evaluation, design of a customer benefit package) are all important aspects of designing a product or service, but they come after the VOC has been identified.

Building a House of Quality Begins by Identifying The