Prior to designing and configuring a customer benefit package, a firm should understand and develop its:
A) detailed goods, services, and process design.
B) process and service encounter design.
C) strategic mission and competitive priorities.
D) marketplace evaluation.

Question

Quizplus · Accepted Answer

Prior to designing and configuring a customer benefit package, a firm should understand and develop its strategic mission and competitive priorities. This understanding will shape the type of benefits that the company will offer to its customers.  A detailed goods, services, and process design, process and service encounter design, and marketplace evaluation are important components in developing a customer benefit package, but they cannot be appropriately developed without a clear understanding of the company's strategic mission and competitive priorities.

Prior to Designing and Configuring a Customer Benefit Package, a Firm