Customer-satisfaction measures are an example of the:
A)financial report scorecard approach.
B)balanced scorecard approach.
C)goal-congruence approach.
D)investment success approach.

Question

Quizplus · Accepted Answer

Customer satisfaction measures are a key part of the balanced scorecard approach, as they help to ensure that the organization is meeting the needs of its customers and stakeholders. The balanced scorecard approach focuses on multiple dimensions of performance, including financial, customer, internal processes, and learning and growth, to provide a more comprehensive view of organizational performance. This approach aligns strategic objectives across these dimensions to promote goal-congruence and overall investment success.

Customer-Satisfaction Measures Are an Example of The