Customers demand increased levels of performance in all aspects of the value chain and the supply chain.

Question

Quizplus · Accepted Answer

With the rise of competition and changing customer expectations, performance expectations in both the value chain (activities related to creating and delivering a product or service to customers) and the supply chain (activities related to sourcing raw materials, production, logistics, and delivery) have increased. Customers today demand high quality, speed, reliability, flexibility, and cost-effectiveness from both the value chain and the supply chain. Companies that fail to meet these performance expectations risk losing customers and market share.

Customers Demand Increased Levels of Performance in All Aspects of the Value