Companies use the term ________ to describe a strategy that integrates people and technology in all business functions to enhance relationships with customers,partners and distributors.
A)cost leadership
B)product differentiation
C)market penetration
D)customer relationship management

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is a strategy that involves using technology to manage interactions with customers, partners, and distributors to build and maintain relationships. It includes capturing, analyzing and using customer data to personalize interactions and provide better service, as well as using technology to automate and streamline business processes. Option A (cost leadership), Option B (product differentiation), and Option C (market penetration) do not cover the same aspects of integrating people and technology in business functions as CRM.

Companies Use the Term ________ to Describe a Strategy That