When developing an advertising campaign, benchmarks need to be included in the
A) campaign platform.
B) evaluation of the advertising effectiveness.
C) statement of advertising objectives.
D) media plan.
E) budget.

Question

Quizplus · Accepted Answer

Benchmarks are included in the statement of advertising objectives to measure the success of the campaign against predefined goals.

When Developing an Advertising Campaign, Benchmarks Need to Be Included