The overall characteristics of a product that allow it to perform as expected in satisfying customer needs is called product quality.

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Product quality refers to the ability of a product to meet or exceed customer expectations and perform as intended in meeting their needs. It encompasses various factors such as reliability, durability, functionality, safety, ease of use, and aesthetic appeal. Product quality is a key determinant of customer satisfaction and loyalty, and is essential for building a strong brand image and competitive advantage.

The Overall Characteristics of a Product That Allow It to Perform