Scenario 11.1 Use the following to answer the questions.When Silk Soymilk began packaging its chocolate milk in single-serving sizes, the company chose drink boxes that did not need refrigeration. The boxes were only sold in shrink-wrapped sets of six. Single boxes were not available at grocery stores or convenience markets. Once the Silk chocolate product was selling well, they also began offering the Silk Soymilk vanilla flavor in the same type packaging. The Silk Soymilk brand, logo, and look of the boxes were the same as its larger half-gallon versions. The only difference in packaging style was the brown color for chocolate milk and the color white for vanilla.
-Refer to Scenario 11.1. Silk Soymilk's strategy of packaging its single-serve boxes of chocolate milk to look like its half-gallon cartons is known as ___
A)a brand extension.
B)individual packaging.
C)manufacturer branding.
D)family packaging.
E)multiple packaging.

Question

Quizplus · Accepted Answer

Silk Soymilk's strategy of packaging its single-serve boxes of chocolate milk to look like its half-gallon cartons is known as family packaging. This is because the brand, logo, and look of the boxes for both sizes are the same, with the only difference being the color of the packaging for different flavors. This approach aims to strengthen brand recognition and help consumers easily identify and associate the single-serve boxes with the Silk Soymilk brand.