A marketer may segment a market in terms of the benefits that customers expect to receive from a particular product.

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Marketers can segment a market based on benefits that different groups of customers seek from a particular product or service. This is known as benefit segmentation. For example, a company selling a car may segment its market based on different benefits like fuel efficiency, luxury features, safety, and storage space. Each segment can then be targeted with a specific marketing message and product offering that resonates with their specific needs and preferences.

A Marketer May Segment a Market in Terms of the Benefits