Realizing an increase in both the number of consumers who are environmentally-conscious and the number of consumers who are seeking vehicles that use less gasoline, several car manufacturers have developed hybrid automobiles. This is an example of identifying and capitalizing on a ____ while the strategic window is open.
A)marketing mix
B)market opportunity
C)objective
D)requirement
E)goal

Question

Quizplus · Accepted Answer

The development of hybrid automobiles is an example of identifying and capitalizing on a market opportunity while the strategic window is open. The increasing number of consumers who are environmentally conscious and seeking vehicles that use less gasoline create a market opportunity for hybrid cars, which car manufacturers have developed to meet the demand.

Realizing an Increase in Both the Number of Consumers Who