A ____ system is an enterprise system that supports the processes performed by all the entities involved in creating or increasing the demand for an organization's products and services.
A) client relationship management
B) consumer relationship management
C) contact relationship management
D) customer relationship management

Question

Quizplus · Accepted Answer

The definition provided in the question describes a customer relationship management (CRM) system, which supports the processes involved in managing relationships with customers and increasing demand for an organization's products and services. Choices A, B, and C are either incorrect or do not accurately capture the scope of a CRM system.

A ____ System Is an Enterprise System That Supports the Processes